Cutis Cura is a brand that provides skin care products.
We knew the minute we heard about the brand Cutis Cura that we want the entire branding of it to represent the fact that Cutis Cura takes care of skin, turns it soft and glowy. We were brainstorming ideas and softness can be best represented with a feather. After trying variants of a feather, we finalized the 3D feather for the logo wrapper around the first initial of the brand name to represent that Cutis Cura is wrapped with softness.
THE WORK PROCESS
Our working process is simple, designing the colour scheme, designing a brain map of what we want it to represent, coming up with a really cool design style then design the actual packaging whilst finalising fonts, implementing colours, design style, and making sure that the final product is better than expectation.
For colour scheme, we wanted to represent youthfullness, softness, and the fact that it is modern, better yet simple and affordable brand (nothing too fancy). So our first and obvious choice was the colour scheme of pastel colours.
For packaging, we decided to use our beautiful logo feather in the background as pattern.
For stationary we decided to keep it simple and one coloured to create contrast between the packaging and the stationary.